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Momentum Paradox

Tinashe Whata
Jul 21, 2025
2 Min Read
Kickboxing

Got an insight for you that will be useful in business. Seems paradoxical but it's really not.

Hi, It's Tee.

I enjoy kickboxing as a hobby. Train 3x a week with a trainer and we spar at the beginning of every session.

I tend to fight best when I'm moving forward. Only time I ever hit my trainer is when I'm aggressively moving forward.

Downside of this is that's also when I get hit most. So I'm willing to eat a few hits to land a few hits.

But when I move backwards or try to just hold my ground? I get annihilated on all cylinders. The man just fires at will.

Momentum Kills

Moving forward SEEMS like it would be much more labor intensive. Much more taxing then taking a breather, however moving backwards or even just holding your ground Is really not.

Momentum kills. Pressure kills. If you're moving forward all the time a lot of worries just melt away. Problems seem to solve themselves. You're blasting hard and you have no time to fret about small stuff.

My most annoying business problems always seem to hit me when I was standing still or slowly losing ground. As soon as momentum turns against you it just gets worse.

Always Move Forward

This is why we keep moving forward. Test new things. Try out new ads, new methods, new media, new sales ideas, new marketing, new everything.

"Do. Not. Move. Backwards."

Talk soon,
Tinashe

P.S. If you're already doing well in your business but you want to do better... if you want your business to keep moving forward and you want my team and me to help you, then contact us.

Tags: Business Mindset
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Tinashe Whata

Founder of Pique Squid. Helping African businesses dominate their market.

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